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So you’ve got your business idea and you know who you want to help and how you are going to help them.

Have you fallen into this trap?

But have you done it yet? Have you put yourself and your business out there so that people can see what you do and how you can help them?

Or are you hiding behind a huge to-do list of ‘really important’ things that you must have in place before you can start?

Have you fallen into the trap of trying to get everything perfect and not taking any action?

Can you relate to any of these:

  • I am just starting out building my business although I have spent a few years planning and studying, trying to get clear on exactly what I want to create and the best avenue to take. 
  • I finally have my branding and website to where I would like it to be to start sharing it.
  • I’ve written some blog posts on topics I am passionate about, but I haven’t shared any of them yet.
  • I’ve written some video scripts when I’ve been feeling passionate about a particular topic, although I haven’t recorded the videos or shared them anywhere.
  • I’ve spent ages worrying about my logo and my business name and have felt the need to get these perfect before I could start.

If you can relate to any of the above points then the tips below are going to help you!

How to get back on track

A hugely important tip to remember: to have a successful business your audience needs to connect with YOU. The real, imperfect and ‘normal’ you. Not a perfect version of you that you are trying to create.

Each of us is unique and that’s a major plus point in business. Have you ever worried that there are people out there who already have a similar business to you? Have you wondered why people would follow you or buy from you instead of them?

Well, the answer is because you’re you! That is what makes you unique. How you do things. The stories you share. Your own experience. Your business values and mission. These are the important things that will make you stand out.

Not awesome branding or a perfect website or a beautiful logo. 

Being YOU.

Now the logo and branding and website have a part to play – of course they do. But when you’re just getting started it’s important to focus on taking action and not getting trapped by the things that slow you down.

How to take action

  1. Stop trying to be perfect. 80% is good enough and done is better than perfect. Just make sure things are ‘good enough’ for now and get them out there. You can up-level everything later and you will constantly improve on everything in your business anyway.
  2. Keep it simple. When you’re doing something or creating something for your business always stop and ask yourself ‘am I doing this in the most simple way, or am I making it more complicated than it needs to be?’

For example – I procrastinated for ages about recording my first video because I didn’t have the perfect backdrop or I didn’t have the perfect lighting or camera….blah blah blah… it was all excuses because I was scared. One day I just said “enough is enough” and I am going to record my first video. I sat on my living room floor, grabbed my iPhone and recorded a video. The background was my couch (it’s a nice couch!) my dog was running about and I didn’t have a script. I was natural, relaxed and the quality of the video was absolutely fine. I’m not saying you can’t have all of those fancy video recording things – but you don’t need them to start.

3.   Start with what’s free. You can do so much of the set up for an online business for free. You can:

  • create your social media channels
  • start to grow an audience in a Facebook group
  • create a logo on Canva
  • create graphics to use on your social media channels and website on Canva
  • start a free email list on MailChimp
  • manage your tasks and projects on Asana
  • record videos and get them out there on social media

This is enough to get started and its all free and easy to do.

In the entrepreneur Facebook groups it’s easy to get sidetracked by all of the recommendations that people make about the different products they are using or equipment they have. I mean who doesn’t have a list of books you want to read a mile long from posts in these groups? lol

But remember you don’t NEED all of that stuff – it often just complicates things for you at the beginning and can slow you down – either through tech troubles or overwhelm, or both!

A final thought…

Don’t let yourself be overwhelmed by thinking you need to be doing all of the things.

One social media channel, a Facebook group, and an email list is an amazing place to start, and if you’re working on growing all of these you are seeing yourself up to win.

Yes, all of the other things are nice to have, but they aren’t essential for you to start. They will come later. And as I said – you will always be up-leveling them and improving them as the years go by anyway, so 80% is good enough. Don’t let waiting for everything to be perfect stop you from getting started.

If you would like to be part of a group of like-minded women then come and join us! Over in my Facebook group.

This group is for women who will no longer settle for 9 to 5 life | They are made for more | They know they can do great things | Make an impact on the world | Change others lives | They are ready to step into their greatness and out of their comfort zone and create a fabulous life of freedom.

*Discover hacks, tips, and strategies to start and grow your business whilst working your 9-5.

*Learn how to start a business the simple way, with little investment, and with skills and experience, you already have.

*Hang out with like-minded women on the same journey as you for support, sharing knowledge and speeding up success.